BUILD
YOUR RECIPES
We support your custom formulations, and we work with our customers at any stage in the development process, from initial product idea to formulation through scale up, packaging and distribution of the final, labelled product.
Private Label
Journey
Swipe left to see the steps.
Step 1. Custom Product Development
- An initial meeting and/or brief is required for your brand philosophy, market niche and ideal manufactured product.
- Recipe development with our experienced NZ MPI certified canning technologist.
- Highly customizable to your ideas
- Choose your meat base from our exclusive selection of NZ ingredients. Click link to check our ingredients
- We will concurrently run a Profitability Assessment to ensure your product meets budget.
- In addition we will run an animal feeding test for palatability and digestibility overseen by our experienced team at Massey University.
- Test run your recipes in our R&D facilities.
Our State of the art machines are an exact miniature version of our factory set-up, any production can easily be scaled up to mass production. We can create a sample product to meet validation requirements, nutritional testing and detailed troubleshooting of your product to satisfaction.
Step 2. Meat Styles
We have 2 different consistencies for clients to choose from:
PATÉ
A fluffy mix of premium ingredients combined into a delicious paste with a mildly rough texture suitable for adult and senior cats and dogs.
SOFT MOUSSE
A fine mix of smoothly blended ingredients with a velvety soft texture suitable for kittens and puppies.
Step 3. Choose Marketing Claims
After the base is done you may add any additional Nutritional demands / added claims – These are based on usage of additional health promoting ingredients which we can add on demand to your product.
Examples are:
Marine Collagen Extract, Glucosamine, Chondroitin, and MSM (Methylsulfonylmethane) can slow the natural ageing of pet joints and bones.
HMB (beta-hydroxy beta-methylbutyrate). This ingredient is scientifically proven to improve pet muscle strength and mobility and prevent muscle loss.
Products with Bovine Collagen, Omega 3 Enriched Fish Oils, and Manuka Honey etc. are clinically proven to promote
a healthy coat sheen.
We offer Prebiotics, and Fibres, e.g., MOS & FOS, Inulin, Plant-based Fibres, Hydrolysed Proteins, or a pre-mixed Gut Health Blend (mixture of Amylase, Protease, Lipase, Cellulase, Lactase, and Bromelain). These aid digestion and facilitate odour free stools.
Step 4. Select Can Sizes
We have 3 sizes to choose from:
Small Can Size:
73 mm Diameter x 34 mm Height to fill: 85g
Medium Can Size:
73 mm Diameter x 56 mm Height to fill: 185g
Large Can Size:
73 mm Diameter x 110 mm Height to fill: 390g
Step 5. Design Your Packaging
Use our plastic free packaging, with the following environmental recognitions.
Submit label designs for your cans and cartons. This process usually takes around 3-4 weeks from submission of artwork to arrival in our factory.
Example of a medium size can label:
Can Dimensions：
(73 mm Diameter 34 mm Height)
Cans can be pre-printed with your artwork, they should fit into the template below:
Example of blank carton with easy display die-cut for medium size cans:
Carton Dimensions：
(L 307mm W 232mm H 124mm)
Cartons can be pre-printed with your artwork, they should fit into the template below:
Example of display tray for medium sized cans fitting 2 layers of 12 cans in a 3x4 configuration:
Tray Dimensions：
(L 305mm W 230mm H 45mm)
Trays are plastic wrapped. Trays can be pre-printed with your artwork, they should fit into the template below:
Step 6. Production Trial and Registering Your Product
Available Once Factory Setup in Dec 2023
If you are looking to export, some countries will require your petfood product to be registered at customs before shipment. Chinese customs are especially thorough and require multiple checks and certifications.
- MOA/MARA certification: 4-6 months.*
- AFFCO testing: 2-3 weeks.
- MPI required Export testing: 2 weeks.
* MOA agent required, use our contacts for a better price for your registration
Step 7. Schedule Your Canning Production
Available Once Factory Setup in Dec 2023
We will work with you based on your forecast to ensure on-time delivery. Our minimum order quantity is 2x20ft sea freight containers: each container fits 20 pallets.
- Your order may be a combination of different sized cans and flavours.
- Lead-time of 3 weeks. (assuming your pre-designed labels have arrived in our factory)
Step 8. Arrange Your Shipping
Available Once Factory Setup in Dec 2023
We will arrange shipping to your destination port or transport hub (both at CIF pricing or FIS if domestic).
Please let us know when placing your order with us.